Like most processes, repetition and trial and error tends to forge the required skills for the task. The design process is no different. Thank fully for you, our trail and error has already been done and now we can safely say that we have the necessary skills to make your designs looks great. Below is an insight into the steps we take during the creative process. You might find it interesting to see how our tiny minds work.
A brief is essential for any design project. This can be in the form of a meeting, a chat over coffee, a detailed email, whatever. As long as we have someway of extracting what is going on in the client’s head, then we are off to a good start. Consider it like the foundations of a building, without it, something will fall down somewhere along the line.
It’s always a good idea to take a step back from the project and ask yourself ‘what is the purpose of this design?’ For example, a client may want a new website. It’s important to ask why. This is often greeted with a moment of silence, as the reason is often ignored in favor of the actual project.
When further dwelt on, conclusions are usually drawn such as, in the case of a kitchen designer “I want a new site so customers can see my kitchen designs”. Ok great, so they have seen your designs, now what do you want them to do. An action is always critical, or else you are just showing them something pretty.
“I want them to see my kitchens, if they like the work, I want them to email me asking for a quote”. Boom, there it is, the all important action. We now have a reason, or mission in the design and can build around this, targeting an end result.
Objective may be simpler in the case of a business card or other printed material, but there is always an objective (to impress, inform etc etc)
This is tied in closely with step 2. What is the overall impression required. For example, if you sell budget tires, you might want bright promotional material with large displays of your knock down prices. On the other hand, if you are our Kitchen designer friend, aiming for the upper end of the market, you will want slick, minimalist graphics with an expensive look and feel.
Other factors need consideration at this stage. What will the end result be printed on, if we are dealing with offline material. There is no point doing a really slick, uber expensive kitchen design if the client then wanders in to cheap ‘n’ nasty print, and gets everything printed on the thinnest cheapest paper they have. This is the stuff of designers nightmares. A fitting end consistent look and feel for the project needs to be maintained throughout the entire process.
Knowing who you are selling to is always important. Picking the clients brains here is the quickest way to establishing this information, after all, they are the experts in their industry
Distributing flyers for $50,000 kitchens in a poor area of your city, probably won’t get you the return you were looking for. It’s always wiseto know your target market.
The computer is a work tool, like any other. Sometimes though you can end up like a zombie staring at it all day, so it’s important to take a step back and get away from the machine. Sitting under a tree and doodling or out in the air thinking about the project always helps get the creative juices flowing.
Here we finally sit down in front of the computer, ideas busily swimming around in our heads. This is the stage that the sketches, ideas from meetings and project objectives all merge into a design. This gets sent off to the client who will either like it, or need a few amendments and have some input or creative criticism. We then take that on board and adjust accordingly. This ironing out process culminates in the final product, the design that will fulfill the project objectives and look good doing so.
So that’s how we do things. The design process leads on to printing, web hosting, video hosting etc etc, the process is largely the same whatever the design may be. So now that you know how we work, get in touch and see what we can do for you.
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