So you have gone out and got yourself a fancy new website, everyone you show it to thinks it looks great and you regularly type in the address and go visit it. After a few weeks you wonder why is no one calling, what’s going on, surely people love the new site and want to do business with you. It’s a bit more complicated than that I’m afraid. First of, how will people find out about your site. Being online without employing search engine optimization (SEO) is the equivalent to having a fantastic shop, but located down some back alley in the middle of an industrial estate in the butt crack of nowhere. No one will find it.

Search engines basically look at two things, how relevant your content is and how many links to your site you have (ie: how many other people think it is relevant). Think of it as a big popularity contest. It’s all well and good having 2000 mates (links) but if they are all losers (unrelated or poor quality sites) then google will rank you badly.

How do I make my site rank well in search engines ?

There are a million and one tricks to the SEO trade, but content is king. If you can fill your pages with relevant, interesting content that people actually want to read, then that’s half the battle won. Littering the text with keywords relevant to your industry will also greatly help your cause. If you remember nothing else, remember – Quality Content, Keywords and links.

Employing the services of a good SEO company can be worth it’s weight in gold. A good SEO company can take you from online obscurity right up to the top rankings of the first page. The value this can be worth to your business can be immeasurable. Think about it like this. A magazine ad might peak the interest of maybe 10% of it’s readers (if your lucky). From that 10%, maybe 4% will get in touch and from there it’s down to you to make the sale. With SEO virtually all of your site visitors are potential buyers. Browsers typing in search terms like “Harry Potter DVD Shop Online” indicate intent to buy, they are not just looking to read about Harry Potter. Sure, some will have a look and leave, but generally come they back at a later date if the offer is worthwhile.

Which SEO company should I choose ?

From the myriad of SEO companies out there, from the large corporations charging obscene monthly rates, to the teenager sitting in his bedroom claiming to offer a first place in google (which by the way, no SEO company can guarantee. How can they guarantee something they have no control over. Google control their rankings, not any SEO company) we would recommend a company called SEO Valley Australia. We were really impressed with the quality of their work over several campaigns, so decided to partner up with them and offer better deals to our customers to get their SEO done.

I would recommend them and found them especially cost effective for small to medium sized businesses, especially since many SEO companies are charging around $1000 per month, a figure not too many small businesses have in their monthly marketing budget.

Check them out at www.seovalley.com.au or bundle your webdesign work with your SEO through us for an even bigger saving.

If you would like a free site analysis done on your site simply fill in the form below and we will get back to you asap. A site analysis will tell you the areas your site are weak in, why you are not preforming to expectations in the search engines and how we can fix that. We will also provide a quote on a package we think would suit.